Netflix announced the addition of 'World of Peppa Pig', a game, for its subscribers in June, coinciding with new episodes of the show. The game features a variety of engaging activities, including mini-games, coloring books, and memory challenges, designed for both children and parents. This addition aligns with Netflix's strategy to focus on kids' games as a key pillar, alongside other genres. The company has been reshaping its gaming strategy, especially following the appointment of Alain Tascan, a former Epic Games executive, as the new games team leader.
"From spot the difference and interactive mini games to coloring books, dress up games and memory challenges, the World of Peppa Pig offers a treasure trove of creative fun and educational activities for kids and parents alike."
"World of Peppa Pig seems to slot in well with Netflix's broader games strategy, which includes kids-focused games as one of the four pillars of its strategy."
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