According to the July 2024 data from Comscore, millennials dominate the online gaming landscape, comprising 49% of the total gamer population, showcasing the generation's strong engagement with gaming.
EMARKETER predicts that in 2024, approximately 187 million Americans from various demographics will engage in gaming, illustrating the massive scale of the gaming industry in the U.S. alone.
The type of game that resonates differs across age groups; while shooting games captivate 50% of gamers overall, millennials show a preference for action/adventure genres with 48% representation, reflecting distinct gaming tastes.
Advertising within games is a burgeoning strategy, as forecasts suggest in-game ads will account for $8.59 billion in spending for 2024, emphasizing the need for brands to tailor campaigns towards diverse gaming demographics.
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