2015 was a landmark year for Hollywood, leaving a lasting impact that still resonates across the industry. As franchises like Jurassic World and Superman are revived, the reliance on nostalgia is pervasive. Although 2019 seemed to signal the conclusion of major franchises like Game of Thrones and the MCU, Hollywood has clung to these established IPs. Current market struggles have led to a saturation of content, with audiences expressing fatigue. This has affected the reception of newer installments like Furiosa and Indiana Jones, indicating a disconnect with younger audiences and showcasing the challenges of future creativity in film and TV.
Despite a handful of solid efforts to kickstart new franchises in recent years, Hollywood struggles to move past 2015's nostalgic revivals and huge franchises.
The relentless pace of production and distribution in Hollywood today has led to an oversaturation of IP, potentially souring audience engagement with once beloved franchises.
Furiosa and Indiana Jones failed to generate excitement, as new generations show less interest in characters from earlier cultural phenomena despite their storied histories.
Marvel Studios' recent reputation illustrates how quickly audience enthusiasm can wane amid an influx of content, contributing to a general apathy towards legacy franchises.
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