Ubisoft Brazil has impressed fans with its innovative marketing initiative for Assassin's Creed Shadows by creating a live-action commercial inspired by retro tokusatsu, like Super Sentai. This ad features Brazilian streamers Ruan Silva and Thais Matsufugi, who portray characters Yasuke and Fujibayashi Naoe, engaging audiences with nostalgic vibes. The promotional content also includes an original song, 'Strike As One,' enhancing its appeal. Fans appreciate Brazil's creative approach, suggesting that the main Ubisoft office could learn valuable marketing lessons from this successful campaign. The Brazilian office is known for its local relevance, previously utilizing memes and cultural references.
You've come home from school, called your friends from the street, grabbed your snack and turned on the TV. It's time for your favorite show... but this time, the adventure is in Feudal Japan!
Ubisoft Brasil completely solved this game's marketing issues. Ubisoft Brazil should take over the main company instead.
Ruan and Thais have been sharing some behind-the-scenes shots from the production, showing that they had a blast making the unusual spot.
Ubisoft Japan seems to like it; there's already a Japanese version with the song sung by Taro Kobayashi, the Japanese musician who recorded the theme songs for Amazon Prime's Kamen Rider Amazons.
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