During Sony's State of Play, Gearbox announced that Borderlands 4 will be released on September 23, 2025. This announcement raises questions regarding the release schedule for another major title, GTA 6, which is slated for Fall 2025. Take-Two's president affirmed that the two launches will be spaced apart to optimize their success. With Borderlands historically performing well, this strategic timing reflects Take-Two's aim to maximize sales and franchise growth.
Take-Two president Strauss Zelnick mentioned, 'I think it's safe to say that we wouldn't--and no one would--stack up huge releases unnecessarily,' indicating that GTA 6 and Borderlands 4 likely won't be released close together.
With Borderlands 4 releasing on September 23, 2025, it positions itself as Take-Two's first release of Fall 2025, creating potential implications for GTA 6's timeline.
Expectations are high for Borderlands 4, underscoring the strategy that Take-Two would want to ensure it has the best chance to succeed, distancing it from GTA 6.
Borderlands is a significant franchise for Take-Two’s 2K Games, with over 91 million units sold, indicating the importance of optimizing their release strategy.
Collection
[
|
...
]