Electronic Arts is investing heavily in the Battlefield franchise, forming a coalition of four studios to develop the follow-up to Battlefield 2042. The company announced Battlefield Labs, a testing program for players to offer feedback on various game aspects. With an aim for collaboration, producers seek player input to refine gameplay, mechanics, and features, while also hinting at broader testing opportunities in the near future. The initiative echoes EA's strategy with other franchises, emphasizing direct engagement with fans.
We have to find gameplay that really resonates with the players and then build on that.
Through Battlefield Labs, developers hope to try different things, but also validate what players are expecting from Battlefield.
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