Coca-Cola's latest Christmas ad, created using AI tools, faces harsh criticism for its poor animation and design, marking a disappointing addition to holiday advertising.
The ad's AI-generated elements, such as stationary trucks and melting houses, illustrate a disconnect between technology and traditional creative artistry, resulting in an awkward viewing experience.
Coca-Cola's investment in three distinct AI studios failed to deliver a worthy commercial, as demonstrated by the drawn-out and ineffective efforts to perfect a CGI squirrel.
The production process appears flawed, with unnatural elements suggesting that despite human touch-ups, the reliance on AI fell short, leading to a visually unappealing result.
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