The Vatican has introduced Luce, an anime girl mascot, to engage younger audiences, embodying the Church's aspirations to connect with popular culture beloved by youth.
Luce, wearing a yellow raincoat with blue hair and big blue eyes, aims to guide young pilgrims towards hope and faith, accompanied by her dog Santino.
Designed by Simone Legno of tokidoki fame, Luce represents sentiments resonating with younger generations, highlighting the Church's adaptation to modern cultural trends.
The initiative raises questions about its effectiveness, especially given anime's complex relationship with religious symbolism and the challenges in appealing to youth through a mascot.
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