Discord will soon launch ads on its mobile app with a pilot program for Video Quests, which allows users to watch sponsored videos in exchange for in-game rewards. Unlike other platforms, the ads will not disrupt the user experience randomly but will be located in a Quest bar on the screen. This move is part of Discord's strategy to appeal to gaming brand partners while building a player-centric advertising platform. The expansion follows a recent discussion about an IPO and aims to leverage Discord's highly engaged mobile audience.
Expanding our advertising platform to mobile is an obvious, natural evolution in our strategy. Our mission is to create the most authentic, player-centric advertising platform in the galaxy.
The ads won't show up at random moments like they do on other social media platforms such as Instagram, TikTok and YouTube. They'll pop up as a Quest bar on the bottom of the screen.
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