"According to a recent blog post, the San Francisco-based a16z launched an internal branding and marketing arm called the "New Media team" several months ago in order to provide founders with "the legitimacy, taste, brandbuilding, expertise, and momentum they need to win the narrative battle online." This team will embed itself within portfolio companies when necessary, per the blog post."
"The firm believes it's well-positioned to provide the digital media expertise these entrepreneurs crave. Co-founder and general partner Ben Horowitz, in fact, said on a recent episode of the a16z Podcast that one of the things that most set him and co-founder Marc Andreessen apart after starting their firm in 2009 was blogging. "That kind of thing was actually, in many ways, much more effective than anything we could do through traditional media," he said. "And now that's much more true.""
a16z launched an internal New Media team to give founders the legitimacy, taste, brandbuilding, expertise, and momentum needed to win the narrative battle online. The team embeds within portfolio companies when necessary and offers a "launch as a service" to film launch videos, coordinate interviews, draft essays, and create social posts more quickly. The firm started an eight-week fellowship to train operators, creators, and storytellers for potential deployments to support portfolio launches in 2026. a16z positions digital media and blogging as high-impact channels and sees increased founder demand for investor-provided marketing and branding support.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]