"AJ Eckstein spent the first four years of his career chasing a "dream job," following the formula he'd been told would lead to success. He'd graduated from the University of Southern California's Marshall School of Business with a bachelor's degree in business administration in 2020, logging internships at companies including The Walt Disney Company along the way. In February 2021, Eckstein started a full-time job as an analyst at a large consulting firm."
"What started as just another book quickly became a turning point in his career and life, he said. "It forced me to confront uncomfortable truths: I wasn't showing up authentically, taking risks, or living in line with my core values," Eckstein said. "I'd been playing it safe, following a path others laid out for me instead of carving my own." Brown's book transformed how he approaches his career and helped him build a life on his own terms, inspiring him to do four game-changing things."
AJ Eckstein advanced rapidly in consulting, earning a six-figure salary but feeling underwhelmed and like an expendable cog. Confronting uncomfortable truths about authenticity and personal values prompted a major reassessment of career priorities. He realized he had been following a prescribed path rather than making choices aligned with his own goals. He left his secure role to launch an independent venture and adopted practices emphasizing authentic presence, deliberate risk-taking, and consistent alignment between actions and core values. He implemented four transformative steps that reshaped his professional life and daily decision-making.
Read at Business Insider
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