Rose Fass, a key figure in corporate transformation, founded fassforward Consulting Group in 2001 to assist major companies in growth. The firm, co-founded with Gavin McMahon, excels in converting complex strategies into achievable goals while emphasizing storytelling and leadership development. Its client roster includes significant names like SpaceX and Verizon. To attract clients, the founders adhered to principles of selectivity and reputation-building, recognizing the importance of aligning with reputable brands instead of seeking fame for themselves.
We translate complex strategies into something simple and executable. We help leaders tell stories around those strategies.
We realized we weren't famous, but we needed our clients to be. We didn't want any clients that didn't represent our brand.
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