Flash sales, characterized by time-limited discounts, successfully drive quick purchasing decisions by creating a sense of urgency and fear of missing out (FOMO), evident in events like Black Friday.
Businesses must avoid faking flash sales; while it may yield immediate benefits, the long-term distrust it creates can harm customer relationships and brand reputation.
Low stock alerts like 'Last item available' play a significant role in encouraging impulsive purchases by triggering FOMO among consumers, motivating them to buy even if hesitant.
Offering exclusive access to products for members or early sign-ups enhances their desirability through a sense of scarcity, motivating more consumers to engage with the brand.
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