Ankit Anand, a Digital Marketing Strategist, emphasizes the critical role of UI/UX in brand success. Many businesses fail after investing heavily in digital marketing because they overlook the importance of a user-friendly website. This oversight often stems from hiring inexperienced design agencies and neglecting proper market research. Consequently, while focusing on SEO and PPC, companies ignore user expectations for clean, trustworthy designs. Anand advocates for establishing a strong brand foundation through effective design before transitioning to marketing strategies.
If the design feels confusing or outdated, they'll leave immediately, no matter how much you spend on ads and SEO.
Hire a good brand design agency, then move on to marketing.
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