Designers craft experiences that create behaviors to achieve business outcomes, not just focusing on making things easy or reducing clicks.
Designers' role varies in different companies, from strategic work to simply executing sketches, emphasizing the importance of understanding individual company needs.
Just making products user-friendly doesn't guarantee business success; design should focus on driving behavior that impacts business metrics.
Designers are in the business of creating or changing behaviors to drive business numbers, emphasizing the need to understand and influence business-centric behaviors.
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