What Is a Product Vision? How To Write a Product Vision (2024) - Shopify
Briefly

An effective product vision must encapsulate the mission and long-term goals of the product, establishing a common understanding within the team about achieving product success.
An inspiring and ambitious product vision captivates the product team, motivating them to align with the company’s brand values while targeting a specific audience effectively.
A product vision is not merely about the product; it is essential for ensuring that multiple products within a company can align with shared objectives.
Defining a product vision through a clear statement helps articulate the product's existence, its target audience, benefits, and long-term objectives.
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