Visual communication is conveying information using visual elements like photos, icons, and videos. It influences how we instantly understand messages without words.
Visual communication is key to enhancing user engagement and retention in digital products. Elements like traffic lights and brand icons show how visuals have universal recognition.
UI/UX design focuses on user interaction within digital products. While UI involves the design of interfaces, UX encompasses the overall experience users have with those products.
There should be a balance between aesthetics and functionality in digital product design. Both visual communication and UI/UX design are essential in creating engaging experiences.
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