The article explores the significance of voice and tone in writing, particularly within the context of UX design. Ursula Le Guin emphasizes that a writing style's voice acts as shorthand for authenticity. While a brand's core personality must remain consistent, its tone can adapt based on context to enhance user experience. The article highlights the importance of balancing serious communications with lighter moments, arguing that neglecting tone can lead to a perception of coldness or confusion in digital interactions. Understanding subtle distinctions in tone is essential for effective UX writing.
According to Ursula Le Guin, since what is written is voiceless until read aloud, a voice style acts as a "shorthand for authenticity."
Collection
[
|
...
]