The Zeigarnik effect explains why people tend to remember incomplete tasks first and complete work that's already started, creating cognitive tension in our brains.
When applied effectively, the Zeigarnik effect leads to enhanced task completion, boosted satisfaction, and stronger habit formation, creating a cycle of engagement.
Progress indicators, like those used in Duolingo, are a common and impactful application of the Zeigarnik effect, increasing user motivation to complete tasks.
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