Google Analytics 4 is a powerful web analytics service that provides valuable insights into user behavior, engagement, website conversion, and much more.
In this guide, we will explore the key features of Google Analytics 4, the benefits of using it for UX design, how to set it up, and how to analyze user behavior.
Additionally, we will discuss how to optimize UX design using Google Analytics 4 by identifying UX issues, A/B testing, and using heatmaps and session recordings.
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