"Great designers don't do everything; they see the world through different lenses: creative, scientific, and strategic. This article explains why those differences aren't flaws, but rather the core reason UX works, and how identifying your own lens can transform careers, hiring, and collaboration. If you've ever wondered why "unicorn" designers don't exist, this perspective explains why."
"Great designers don't do everything; they see the world through different lenses: creative, scientific, and strategic."
"This article explains why those differences aren't flaws, but rather the core reason UX works, and how identifying your own lens can transform careers, hiring, and collaboration."
Design success depends on recognizing three distinct design lenses: creative, scientific, and strategic. The creative lens emphasizes vision, aesthetics, storytelling, and expansive ideation. The scientific lens focuses on research, metrics, hypotheses, testing, and iterative validation. The strategic lens centers on business outcomes, product strategy, roadmaps, and stakeholder alignment. Expecting one person to excel equally across all lenses creates unrealistic 'unicorn' expectations. Hiring, team composition, and role definitions should pair complementary lenses and align responsibilities to strengths. Identifying individual lenses enables clearer career paths, better hiring decisions, smoother collaboration, and more effective design outcomes.
Read at UX Magazine
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