Read at Medium
Personalization in user experience is about tailoring the user experience based on interests, browsing history, and preferences. It makes users feel understood and catered to. For example, platforms like Netflix and Spotify use recommendation engines to suggest content they think the user will enjoy.
Personalized apps or websites make users feel like the platform just gets them and understands what exactly they need.
Different forms of personalization include customized user interfaces and experiences, location-based recommendations and services, recommendation engines, and personalized notifications. Platforms like Medium allow users to choose topics of interest when signing up, while mobile apps often use GPS data to offer location-based services. Netflix, Amazon, and Spotify analyze user behavior to provide tailored recommendations. Personalized notifications are also a common form of personalization.
Customized User Interfaces & Experiences: Some websites or apps allow users to customize their interfaces and experiences according to their preferences. For instance, Medium allows users to choose some topics of interest, when signing up.