The features investors want are not the ones your users need
Briefly

Since the beginning of the tech layoffs last year UX thinkers and leaders have been soul searching about why research and design have been particularly hard hit in corporate downsizing.
In a moment where we face big and disruptive technological and social change and the future of work itself is in question we need to be thinking about the needs of people and imagining our futures with a lens beyond profit and shareholder value more than ever, so why are we so quick to give up the lens centering people that differentiates UX?
The features that get investors excited are not the ones that users need, and the overwhelming focus of businesses are the desires of investors, however much they talk about being customer-focused.
It's difficult because the features that make the stock go up are not the ones that users need, so we sit in a lot of user studies where people are like, 'I don't want that, I would never use that,' and they don't understand why we aren't building stuff that's useful for them.
Read at Medium
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