Most product teams think in terms of features. Features are easy to brainstorm and write requirement docs for, and they fit nicely into our backlogs and ticketing systems. In short, thinking in terms of features makes it easy to manage the complex task of product delivery.
What features are important to you?" "What features are missing from your current solution?" "What features would we need to add in order to make you consider switching from your existing provider to us?" and so on.
Most companies organize around features, not problems or customer outcomes. In fact, even the roadmaps tend to be built around a list of features the company aims to deliver over the coming quarters.
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