"We wanted to create something that would really speak to the DevDay attendees," shares Founder & Executive Creative Director Casey Martin. "We're talking about software and app developers from all over the planet. People who speak and build through code. So we thought why not speak to them in their own language? Why not build a design system centred around the foundational building block of computer data - the bit?"
Play looked both within and outside the world of tech and conferences for points of inspiration of how this one idea for the identity could wrap around the whole event space. "We were interested in finding inspiration for event-specific opportunities to flex our design system's strengths, like stage design and take-home swag," shares Martin.
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