The article discusses challenges faced by designers when working under indecisive leaders who struggle with decision-making, often causing frustration. Such leaders may lack political savvy or be overwhelmed by conflicting directives. The piece uses the analogy of gelato shops facing 'choice paralysis' when offering too many flavors to illustrate how indecision affects design processes. However, it suggests that designers can become effective facilitators by employing techniques similar to gelato salespeople, such as providing clear options, recommendations, and engaging descriptions to guide decisions more effectively.
"You'll likely design for an indecisive leader when you work in design long enough. They might be a Subject Matter Expert who was 'promoted' to management."
"Offering 31 gelato flavors sounds nice, but it can easily result in customers being paralyzed by choice, with a line forming behind them."
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