Cultivating customer happiness requires investment in understanding needs, crafting experiences, and fostering loyalty beyond the adage 'customer is king.'
Happy customers are brand advocates, repeat customers, and influencers, driving growth through positive word-of-mouth marketing.
Zappos' success is attributed to prioritizing customer service over paid advertising, relying on repeat customers and word-of-mouth marketing for growth.
Key attributes of happy customers include high satisfaction, exceeding expectations, loyalty, and positive word-of-mouth engagement.
#customer-happiness #brand-loyalty #customer-experience #strategic-investment #word-of-mouth-marketing
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