The Digikala flagship store reinvents retail with a spiral layout, blending digital fabrication and traditional craftsmanship to create an immersive shopping experience that encourages exploration.
Unique Experience Portals, including the Sound Portal and Mobile Portal, enhance customer interaction, allowing visitors to engage with products through audio-reactive technology, VR gaming, and interactive comparisons.
Marz Architecture's design enhances visual depth through contrasting elements, such as light textured ceilings against dark micro-cement floors, facilitating fluid movement and dynamic engagement throughout the store.
A 54-meter spiral display centers the store's browsing experience, showcasing around 70 products, while a gallery space with LED walls links retail to cultural events and collaborations.
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