The biggest change is the new Simple Snapchat, which VP of product Ceci Mourkogiannis said is currently in the testing phase. The Simple Snapchat is built around three things, she said: "Chatting, Snapping, and watching entertaining videos." This focuses on core user behavior—how we interact with our phones through chatting, sharing snaps, and consuming content.
Hundreds of millions of people are coming in every day, first and foremost, to talk to their friends, sometimes 30-40, times a day. By bringing creator stories there, I think we're really excited that this is going to be great for creators, and it's going to be great for the brands that are buying ads in their story.
By simplifying the experience, we're really doubling down on how people actually use their phones, chatting, making snaps, and watching content, which are the three main pages here. We really feel strongly that those behaviors really reinforce each other.
I think bringing content closer to communication is going to fuel a real flywheel for us. This unification of chatting and video content is expected to create a more engaging platform for both users and advertisers.
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