Search is the lifeblood of online discovery, representing a dynamic dialogue between a user and a website, focused on fulfilling specific needs.
'No results' pages are often an afterthought, hastily assembled before a site's launch, which can undermine the entire user journey.
Search UX is a holistic design approach that encompasses the entire search journey, centering the user's intent and needs for a seamless navigation experience.
By prioritizing search UX, companies can empower users to find what they need quickly, enhancing engagement and retention, ultimately contributing to customer success.
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