Previous research indicates that new ideas are often rejected due to perceived risks, yet recent findings suggest that this rejection stems from a lack of shared criteria among evaluators, impacting their valuation of innovations.
The study reveals that increased novelty correlates with greater disagreement among evaluators regarding an idea's value, leading to perceptions of risk and diminished support, regardless of the idea's actual novelty.
To enhance understanding and increase support for new ideas within teams, the authors recommend establishing a common base of reference points for evaluators and developing shared criteria for evaluating innovations.
Disagreement during presentations can create an overwhelming atmosphere that complicates decision-making. It's essential to gauge how different views affect collective risk perception regarding an idea's viability.
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