Psychology principles every UX researcher and designer should know
Briefly

Understanding psychology is crucial for researchers and designers to create user-centered solutions. Key principles like Gestalt principles and cognitive load theory offer insights into how users perceive, process, and behave during interactions. Gestalt principles help identify visual grouping and usability issues, while cognitive load theory underscores the importance of not overwhelming users with too much information. By embracing these psychological insights, professionals can improve designs, streamline user experiences, and potentially increase user engagement through emotionally resonant interfaces.
Understanding how users visually group elements can reveal usability issues or cognitive overload in a design, guiding recommendations to restructure based on perception.
By leveraging Gestalt principles, designers can create intuitive and organised interfaces, reducing cognitive effort and ensuring users can find what they need quickly.
Cognitive load theory explains that our brains can only process a limited amount of information at a time, so overloading users can lead to frustration.
Psychology bridges the gap between user needs and intuitive experiences, helping researchers uncover deeper insights and designers craft user-friendly solutions.
Read at Medium
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