#gestalt-principles

#gestalt-principles

"I can look at an object in the world around me, but I can also close my eyes and imagine the object," says Varun Wadia, highlighting the dual capability of visual perception and imagination.

The brain processes aesthetic experience like other rewards, such as food or money, indicating that the appreciation of beauty is deeply rooted in our neurological responses.

Decades of research in environmental psychology and building science reveal that indoor conditions can profoundly affect human health and behavior. Lighting influences circadian rhythms and sleep patterns. Air quality impacts cognitive performance and respiratory health. Temperature and acoustics shape comfort and concentration.

Viewpoints are structures designed for observing the landscape from elevated positions. They act as devices that organize the gaze and establish a direct relationship between the body and the territory.

In behavioral science, identity follows action. If you're generous, you'll begin to see yourself as generous. If you're a patient person, you'll come to see that as part of who you are. Over time, the brain will wire itself to repeat these patterns.

Real estate with ocean views, stunning mountain vistas, and wide-open green spaces sell at premium prices because humans find those settings pleasing [1-5]. Certain color combinations in fashion-such as brown and forest green-blend harmoniously, while others, such as hot pink and orange, clash. And our eyes like certain proportions in visual objects (like buildings and human faces) but not others.

In his graphic design work, Aldon transforms periodic tables and dense masses of information into maximalist pieces of design, expressing information whilst also challenging the impossibility of taking it all in. Data sprawls across screens and pages, overlapping in overloads and feedback loops, communicating more the aesthetic of information rather than its substance, playing with images we have all seen in science classes or colour palettes. These are exploded infographics.

Accomplishment Hallucination is a cognitive state in which speed feels like competence, output feels like accomplishment, and work feels done when the actual work-the thinking-through, the failure-mode analysis, the sitting with uncertainty until the problem reveals its structure-hasn't happened at all. Physics need not apply. AI can create a similar state in waking life—literally, as your very words assume form before your eyes like a conjuring sorcerer. But, like real life, the code may be buggier than we realize.

We've both fought against needless promotional content before and lamented that frontier AI platforms are falling into the same pattern. As designers and users, we've learned that "free" usually means putting up with interruptive, slightly creepy ads that feel more like a tax than a benefit - a frustration tax that now colors how we approach free‑tier services and now AI tools.

Yes and no, says cognitive scientist Tomer Ullman, the Morris Kahn Associate Professor of Psychology, who with Halely Balaban recently published a paper titled "The Capacity Limits of Moving Objects in the Imagination." If you're like most people, you probably thought about some of these things, but not others. People build mental imagery hierarchically, starting with the ideas of "person," "room," "ball," and "table," then placing them in relation to one another in space, and only later filling in details like color.

In 2011, researchers Jason Tangen, Sean Murphy, and Matthew Thompson at the University of Queensland discovered a striking visual illusion while preparing a set of face images for a study. As they were going quickly through the faces to check their spatial alignment, they started noticing that the faces appeared highly distorted, almost cartoonish. They then realized that these distortions were most pronounced when the faces were flashed about 4-5 times per second in peripheral vision.

When Sonos released its redesigned app in May 2024, the backlash was immediate and brutal. Users couldn't access basic features like volume control and alarms. Systems became unusable. The company's stock plummeted 25%. Eventually, the CEO was replaced, and lawsuits claimed over $5 million in damages from customers who'd lost functionality they'd paid for.

Close your eyes and picture an apple. Most people see something-a faint, slightly blurry image, less vivid than a real apple. A few, however, will see it as clearly as if it were sitting right in front of them. This ability is called hyperphantasia. Hyperphantasia, literally meaning "beyond imagination," refers to exceptionally vivid mental imagery. It is often described as the opposite of aphantasia, a condition in which people report little or no ability to form mental images.

Ever since our ancestors first stood upright and squinted at the horizon, we've been wired to notice patterns. A rustle in the grass might have meant a stalking predator. Dark clouds often meant rain. Those who made these connections and guessed that one thing caused another tended to survive. Over time, this ability to link events became one of our most significant evolutionary advantages. It's how we built tools, tamed fire, and eventually invented Wi-Fi.