On being a designer in the most interesting, exhausting moment of our careers.

"Designing in today's world requires not only technological proficiency but also the ability to set high standards for craftsmanship and question the essence of products. This duality can be exhausting yet represents the most exciting design challenge of our careers."

"Herbert Simon's assertion that 'Everyone designs who devises courses of action aimed at changing existing situations into preferred ones' underscores the broad nature of design, extending beyond traditional boundaries to include engineers, doctors, and policy makers."

"The process of design has evolved; it is no longer confined to interfaces. The thinking involved in creating a chair is fundamentally similar to drafting a sales plan or prescribing treatment, emphasizing the universal nature of design."

Designing in the modern world involves navigating technological demands and maintaining high craftsmanship standards. The process of design extends beyond traditional interfaces, encompassing various fields such as engineering and policy-making. The essence of design lies in devising actions to transform situations into preferred outcomes. This broad definition highlights that everyone engages in design, making it a fundamental aspect of various professions. The challenge lies in balancing creativity with the uniformity often produced by AI tools.

Read at Medium