The article discusses the critical role of smell in our sensory experiences, emphasizing its direct connection to emotional responses and memory. Smell acts as a bridge linking the environment with our feelings, making it essential in various settings such as architecture, retail, and hospitality. The concept of olfactory design focuses on using specific scents to enhance spatial identity and evoke desired emotions, thereby influencing the overall atmosphere. It underscores the immersive nature of olfaction compared to other senses and illustrates how it can alter mood and perceptions in a subtle yet impactful manner.
With each of the more than 23,000 breaths we take per day, air travels through the respiratory system into the lungs, where vital gas exchange occurs: oxygen is absorbed, and carbon dioxide is expelled.
The primary goal is to provoke emotional responses in physical environmentsâa sensory strategy gaining traction in architecture, retail, hospitality, and even institutional settings.
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