Read at Medium
The influence of algorithms on content creation is evident in the way articles are written and presented to readers. To ensure visibility, writers must now appease search engine algorithms and platform feeds by creating shorter, more frequent articles with more links and images. Similarly, designers are embracing AI in the design process, believing it to be more efficient. However, this compromises the human-centered approach of design, as AI cannot solve problems that require creative and nonlinear thinking.
"The whole point of design is solving the problems that linear, mechanical thinking can't. If we normalize turning to LLMs [large language models] for our understanding of user needs, we give up our claim on being 'champions for the user' and set off a race to the bottom that will see the design process, just like the publishing process, taken over by AI-generated sludge."
The prioritization of algorithms over human-centered approaches is not a new conversation. Businesses view designers as a cost, and the focus is on maximizing profits. However, algorithm-driven design risks losing companies a significant amount of money, as it neglects the value of human-centered design in creating effective and impactful experiences for users.
"Design is only as human-centered as the business model allows." - Erika Hall