Never really over: how design experiments can revive brand identity
Briefly

Prior to delving into the article, explore BleepBleeps' captivating presence on Behance Brief backstory Hey there!We're Mindset, a design studio obsessed with experiments that lead to a better, clear, emotionally engaging, and more meaningful design.This is a case study (or rather a story) of how we fell in love with a product on Kickstarter, identified the gaps in its brand identity, briefed ourselves to fix it, and created the perfect example of how we enrich tech products with design philosophy and a branding that don't quit.
Read at Medium
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