'The most important thing that designers need to consider is to put the brand in a more time-based context. It's not just about this moment in time. It's about how you take what is most essential of the brand and then how you evolve it, but you have to stick to the spirit.' - Natasha Jen, Partner at Pentagram
'We understood the Reddit brand traits very clearly. They are eclectic. They are different. They want to be positive.' - Natasha Jen, Partner at Pentagram
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