Qualitative user research is a powerful approach for uncovering deeper insights into user experiences and emotions, allowing designers to understand the 'why' and 'how' behind actions.
Unlike quantitative research, which deals strictly with numerical data, qualitative research delves into non-numerical insights, providing rich context and depth that inform better product design decisions.
The article serves as a comprehensive guide to qualitative user research, detailing core methods such as user interviews, ethnographic studies, and focus groups, which equip researchers with essential knowledge.
Usability testing and a 'usability attitude' are crucial for enhancing product design, ensuring that user feedback directly influences the development and refinement of products.
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