In today's fast-paced digital world, creating a product that delights users is crucial. Qualitative user research helps uncover deeper insights into user motivations and behaviors.
Unlike quantitative research that focuses on numerical data, qualitative research explores non-numerical insights to understand the reasons behind user actions, revealing valuable context.
User interviews, ethnographic studies, and focus groups are core methods of qualitative user research. Each method provides unique perspectives that can inform product design and improvements.
This article serves as a guide to qualitative user research, emphasizing the importance of a 'usability attitude' and usability testing in enhancing product design.
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