"One of the most fascinating things about customer journey analytics is understanding customer intent, but it is like solving a puzzle. Someone who works in this area has to be massively curious..."
"How do you sell the importance of understanding your customer and their intent, and the value that provides to the business if people within the business don't inherently understand it?"
"One of the traits that I always look for when hiring for my team is curiosity. That's something that's hard to teach - it is innate for a lot of people..."
"Driving a passion around customer intent by fostering a data-driven culture within the organization is essential for enhancing engagement and reducing friction in the user experience."
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