"At TeamSnap, our B2B customers are youth sports organizations across North America and Canada. They're the primary buyers of our application and we need to ensure that we're catering to their unique needs as well as the needs of parents, players, and coaches who use it."
"The first thing anybody has to do in this type of B2B2C business is customer segmentation and persona definition. It's crucial to understand both the sports organizations and the end users to effectively serve both sides of the platform."
"On the B2B side, while we can generalize our customers as sports organizations, the reality is that a soccer organization differs greatly from a hockey organization, for example. Flexibility is essential to meet these diverse needs."
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