"Many financial companies believe that packing their apps with countless features and the latest technology will attract and retain users. However, this approach could result in the opposite effect, driving users away due to overwhelming complexity."
"The problem isn't a lack of features but an excess of them, leading to cognitive overload and user frustration. A study by UXDA revealed that during usability testing, 100% of respondents identified navigation issues as a significant pain point in banking apps."
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