A problem statement is a short description of a situation you'd like to change. It defines a problem, identifies its impact, and provides context in just a few sentences.
In UX design, a problem statement presents customer pain points using the formula: 'I am a [type of customer] trying to [achieve a desired outcome] but [am experiencing barriers]... which makes me feel [emotions].'
Writing a problem statement is an effective way to brainstorm business ideas by understanding issues that a product could solve, ultimately validating the business idea.
A clear problem statement can help you address internal issues within your team, enhancing communication and aligning efforts towards a shared goal.
Collection
[
|
...
]