"Your principles are a framework for your decisions. They're specific and actionable rules which are a manifestation of your vision. A useful starting point might be to use 'even over' statements, as these explicitly indicate what your organization values in trade-off situations."
"When you ignore product principles, you make it more difficult to achieve your vision and strategy. Eriksson created the decision stack framework, which helps you understand the critical role product principles play in product development."
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