Acquiring paying customers for the software is harder with the average customer acquisition costs (CAC) ranging from $239 to $1,450 per customer in the B2B space.
One major cause of this churn is your software failing to meet customers' expectations or deliver on promised value. PWC reports that 61% of customers will switch to competitors after a single unsatisfactory experience.
A well-designed customer success plan can make all the difference, as 37% of companies don't have a clearly defined customer success strategy making you stand out from competitors.
Customer success is when our customer achieves their desired Outcome through their relationship with us, ensuring they stay longer, buy more, and advocate for us.
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