It's less about flashy tone and voice guidelines we're forcing the whole company to adopt, and more about finding consistency that can easily scale...
When companies make their first content design hires, they are often met with a long backlog of projects and high demands for establishing the discipline from scratch...
We achieve this by focusing on working with instead of around AI, and especially using it to help with pesky tasks...
We closely collaborate with a design systems team to get content guidelines and principles translated into components - to make us less dependent on individuals...
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