The framing effect refers to the way people's decisions are influenced by how information is presented, rather than just the information itself. Essentially, this principle speaks to the way the same data can lead to different conclusions depending on its presentation.
Even a great product can fail under the weight of bad copy. Because of this, you should be hyper aware of the way you present your ideas to users and stakeholders so that you give your product the best chance to succeed.
People tend to prefer avoiding losses over acquiring comparable gains. For example, a CTA for a Netflix user's free trial coming to an end could be framed in two ways: gain framing encourages subscription for entertainment, whereas loss framing emphasizes missing out.
By understanding the framing effect, you can improve your ability to make your users do what you want them to do, enhancing overall product success.
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