When a product has Product Market Fit, growth comes easier. Users are more likely to spread the word and tell their friends. Plus, the Network Effect of the frictionless transfers between Monzo users means that Monzo is better when more people are on it. You're incentivised to share with your friends.
Monzo reported that 66% of new users joined through word of mouth in 2023.
The UX research email was concise, attractive, and personal, engaging users effectively. It included a clear survey CTA, targeting people with mortgages.
Suggestions for improvement included using preferred names, providing a survey link, placing the CTA prominently, and informing users about the survey duration.
[
add
]
[
|
|
...
]