A well-designed e-commerce homepage is crucial as it serves multiple functions, acting as an entry point, an SEO element, and a promotional tool for your business.
Clearly listing the key benefits of shopping on your site, such as returns policies and delivery options, is vital and should not be buried in FAQs.
Recommended products on your homepage can engage users who do not have a specific goal, thus enhancing their browsing experience and increasing potential sales.
The homepage may receive less traffic for large e-commerce sites, but for niche shops, it's one of the most important pages and shouldn't be neglected.
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